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How To Market And Promote Your Book Without Being Icky
Have you written a book or are you perhaps still writing one? How about dreaming of writing one? Whether it’s fiction or non-fiction, chick lit or murder mystery, business or history – you’ve got more...
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The Value Of Good Branding And Visual Design And Why A Logo Is Worth More...
If you’ve got a business then you’ve got a brand and a visual identity whether you’ve thought much about it or not. But what exactly is your brand? And what about that elusive “visual identity”? And...
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Generate Traffic And Business With Pinterest
Did you know that men are the fastest growing demographic on Pinterest? (Businesses, pay attention!) Today we’re joined by Jeff Sieh, the manliest of Pinterest users, to talk about how to effectively...
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Throw Off The Tyranny Of Perfection And Get Your Marketing Done
Today we welcome back Ian Anderson Gray, our Chief Executive Research Dude, to talk about ditching perfectionism, taking chances, having fun and calling it marketing! We talk about... How to stop...
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How To Market Without Marketing In A Parallel Universe. A Discussion About...
Today we step into a parallel universe where we explore the world of filmmaking – which in the end is just another form of content creation. We talk with Christopher Leone, the writer, producer and...
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At The Intersection Of Business And Social Issues: #RaceTogether Or Cut And Run?
You may want to grab a grande half whole half skim quadruple upside down macchiato latte extra hot… and breakfast… and maybe lunch, too… because this is what can only be described (if you’ll forgive...
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Why Settle For Meh When Your Marketing Could Be Super Awesome?
We missed the excitement of the Social Media Marketing World conference but that doesn’t mean we missed the learning! Our Chief Executive Research Dude and official Boots on the Ground, Ian Anderson...
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My Marketing Content Isn’t Resonating. My God, What Shall I Do?
How do you write good? That’s the question we ask our guest today! Laryssa is a trained writer who not only writes business and marketing copy but self-published a fiction book and also teaches...
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Picture Perfect Marketing: How Great Custom Photography Can Make Your...
Say cheese! Today we talk to Paul Scharff, a photographer who specializes in taking photos that help businesses make money. Whether they're product shots or pictures of you and your staff in action,...
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Knowledge, Research And Content: Is The Medium The Message?
Today we welcome Lisa Gerber of Big Leap Creative and marketer extraordinaire. We love Lisa because she is super smart when it comes to marketing and always creates great content that makes us think....
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Better Sex Makes For Better Business
Fair warning folks, this is our first official and very NOT Safe For Work episode. First there's the subject matter: sex and the marketing of it. Then there are the F-words sprinkled liberally...
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My Family Life Is Suffering Because Of My Business. Now What? A Discussion...
Ryan Hanley is no stranger to the Web.Search.Social Podcast and for good reason: whenever he's on we walk away inspired and ready to take action. As the host of the Content Warfare podcast and author...
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Put On Your Social Media Hat: When To Post, Automate And Listen
Are you wondering when the best time to post to social media is? How about whether or not you should automate? Are you still sending out auto direct messages on Twitter? Tune in for a social smackdown...
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Have A Sardine And Let’s Get Naked: The Art Of Communicating With Customers
Whether phone, email, video or carrier pigeon, communicating with customers is vital. But how do you set expectations? How quickly should you respond? What makes for good communication? And what do you...
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Average Is Over: It’s Time For You To Stand Out
The loudest ideas are usually the ones that get heard. Now it's time for the good ones to win. We talk with Dorie Clark, author, speaker and consultant about what it means to have a breakthough idea...
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Rob Beeler Saves Ad Operations From Deadly Nanobots
Ads: we gripe about them, block them, but need them. They support the free content we want and help us get the word out about our businesses. Today we talk native ads, retargeting, Facebook ads, the...
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You Don’t Need A Golden Toilet. Or, How To Create And Sell A Valuable Digital...
Today we talk to Cynthia Sanchez about how she conceived of and created her course, Web Images Made Easy. It took her a while, she isn't planning to get rich and there are no selling tropes. Here's how...
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Buffoons Need Friends Too And Other Content Marketing Realities
Today we talk to Ryan Hanley about content marketing and learn: why is content marketing "sold wrong"? How do you build a super fan base? Is there too much content out there? How can small companies...
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Pit Bulls, Pie And Storytelling For Business
What does it mean to tell the story of your business? Some of it is about the written word and the right visuals. Some is about your passion. Some is about sharing and getting it out into the world....
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The Key To Successful Marketing: Happy Customers And… Stickers!
What trumps social networks and Facebook ads and landing pages and copywriting when it comes to marketing? Focusing exclusively on making happy customers. Sticker Mule's Anthony Thomas talks about how...
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