Passion And Business Go Together Like Chicken And Waffles
Today we talk to Clare Price, self-published author of Web of Betrayal, a cyber thriller set in the dinosaur days of the internet – 1994. She not only self-published but created her own publishing...
View ArticleRalph, Carol Lynn And Pam Aungst Are In A Boat. Who Gets Thrown Overboard In...
SEO sends shivers down many spines and when it comes to search optimization, lots of small business people have one of two reactions: they either obsessively chase down the latest Google rule or they...
View ArticleDon’t Hire A Web Developer Or Marketing Company Until You Read This
Even the simplest of sites can take weeks of dedicated effort and even then the creation process never really ends. You’ll forever be perfecting and learning, adding and growing. But to destroy a...
View ArticleIn Which Questionable Things Happen With Puppets, Elves And Social Media With...
If you don’t know Janet E. Johnson yet then you’re in for a treat. She hosts her own video podcast called Social Media Hangout Time but it’s not just any old podcast – it’s a podcast with a puppet!...
View ArticleRelationship Building With Authentic, Intelligent and Responsible Social Media
It’s a banner day on the Web.Search.Social Marketing Podcast! On this episode we talk with Ian Anderson Gray, a SuperFred with an official Web.Search.Social title, otherwise known as our Chief...
View ArticleBlogging, Content Creation And Marketing Mindset
If you listen to our podcast you may have heard us mention Triberr at least once! Seems like it’s about time that we talk with Dino Dogan, founder and CEO. But that’s not all. We’ve got our first...
View ArticleThe One Business Question You Need To Ask If You Want Successful Marketing
Even though today is not a regularly scheduled guest podcast day, a lot of interesting and timely topics just begged to be discussed, so we invited Jason T. Wiser of On Track Tips to get to the bottom...
View ArticleAn Absurdly Reasonable Conversation With The Founder Of Snip.ly In Which We...
I recently learned of a tool called snip.ly that lets you put your call to action on someone else's website. The premise is that you can take a web page - say, from Web.Search.Social - and when you...
View ArticleHow To Market And Promote Your Book Without Being Icky
Have you written a book or are you perhaps still writing one? How about dreaming of writing one? Whether it’s fiction or non-fiction, chick lit or murder mystery, business or history – you’ve got more...
View ArticleThe Value Of Good Branding And Visual Design And Why A Logo Is Worth More...
If you’ve got a business then you’ve got a brand and a visual identity whether you’ve thought much about it or not. But what exactly is your brand? And what about that elusive “visual identity”? And...
View ArticleGenerate Traffic And Business With Pinterest
Did you know that men are the fastest growing demographic on Pinterest? (Businesses, pay attention!) Today we’re joined by Jeff Sieh, the manliest of Pinterest users, to talk about how to effectively...
View ArticleThrow Off The Tyranny Of Perfection And Get Your Marketing Done
Today we welcome back Ian Anderson Gray, our Chief Executive Research Dude, to talk about ditching perfectionism, taking chances, having fun and calling it marketing! We talk about... How to stop...
View ArticleHow To Market Without Marketing In A Parallel Universe. A Discussion About...
Today we step into a parallel universe where we explore the world of filmmaking – which in the end is just another form of content creation. We talk with Christopher Leone, the writer, producer and...
View ArticleAt The Intersection Of Business And Social Issues: #RaceTogether Or Cut And Run?
You may want to grab a grande half whole half skim quadruple upside down macchiato latte extra hot… and breakfast… and maybe lunch, too… because this is what can only be described (if you’ll forgive...
View ArticleWhy Settle For Meh When Your Marketing Could Be Super Awesome?
We missed the excitement of the Social Media Marketing World conference but that doesn’t mean we missed the learning! Our Chief Executive Research Dude and official Boots on the Ground, Ian Anderson...
View ArticleMy Marketing Content Isn’t Resonating. My God, What Shall I Do?
How do you write good? That’s the question we ask our guest today! Laryssa is a trained writer who not only writes business and marketing copy but self-published a fiction book and also teaches...
View ArticlePicture Perfect Marketing: How Great Custom Photography Can Make Your...
Say cheese! Today we talk to Paul Scharff, a photographer who specializes in taking photos that help businesses make money. Whether they're product shots or pictures of you and your staff in action,...
View ArticleKnowledge, Research And Content: Is The Medium The Message?
Today we welcome Lisa Gerber of Big Leap Creative and marketer extraordinaire. We love Lisa because she is super smart when it comes to marketing and always creates great content that makes us think....
View ArticleBetter Sex Makes For Better Business
Fair warning folks, this is our first official and very NOT Safe For Work episode. First there's the subject matter: sex and the marketing of it. Then there are the F-words sprinkled liberally...
View ArticleMy Family Life Is Suffering Because Of My Business. Now What? A Discussion...
Ryan Hanley is no stranger to the Web.Search.Social Podcast and for good reason: whenever he's on we walk away inspired and ready to take action. As the host of the Content Warfare podcast and author...
View ArticlePut On Your Social Media Hat: When To Post, Automate And Listen
Are you wondering when the best time to post to social media is? How about whether or not you should automate? Are you still sending out auto direct messages on Twitter? Tune in for a social smackdown...
View ArticleHave A Sardine And Let’s Get Naked: The Art Of Communicating With Customers
Whether phone, email, video or carrier pigeon, communicating with customers is vital. But how do you set expectations? How quickly should you respond? What makes for good communication? And what do you...
View ArticleAverage Is Over: It’s Time For You To Stand Out
The loudest ideas are usually the ones that get heard. Now it's time for the good ones to win. We talk with Dorie Clark, author, speaker and consultant about what it means to have a breakthough idea...
View ArticleRob Beeler Saves Ad Operations From Deadly Nanobots
Ads: we gripe about them, block them, but need them. They support the free content we want and help us get the word out about our businesses. Today we talk native ads, retargeting, Facebook ads, the...
View ArticleYou Don’t Need A Golden Toilet. Or, How To Create And Sell A Valuable Digital...
Today we talk to Cynthia Sanchez about how she conceived of and created her course, Web Images Made Easy. It took her a while, she isn't planning to get rich and there are no selling tropes. Here's how...
View ArticleBuffoons Need Friends Too And Other Content Marketing Realities
Today we talk to Ryan Hanley about content marketing and learn: why is content marketing "sold wrong"? How do you build a super fan base? Is there too much content out there? How can small companies...
View ArticlePit Bulls, Pie And Storytelling For Business
What does it mean to tell the story of your business? Some of it is about the written word and the right visuals. Some is about your passion. Some is about sharing and getting it out into the world....
View ArticleThe Key To Successful Marketing: Happy Customers And… Stickers!
What trumps social networks and Facebook ads and landing pages and copywriting when it comes to marketing? Focusing exclusively on making happy customers. Sticker Mule's Anthony Thomas talks about how...
View ArticleAre You Networking Wrong? How To Be Interesting, Build Relationships And Earn...
Did you know… that your networking group is your sales force? Today we talk about what networking is (both formal and casual) how to do it well, what mistakes to avoid, what makes a good group, a good...
View ArticleNumbers Can Be Fun! Learn To Love And Manage Your Business Finances
Small business owners make a lot of financial mistakes, from not recording expenses to not tracking time to under pricing and more. Today we talk to Numbers Whisperer Nicole Fende about how to approach...
View ArticleGoogle Aliens, Conspiracies And The Truth About SEO
Backlinks, branding, competing with big brands and more… that's what we talk about with Mark Traphagen of Stone temple Consulting, who spends time "failing so you don't have to." The post Google...
View ArticleThe Entrepreneurial Journey: It Sucks, But It’s Awesome, Too
Being an entrepreneur is hard but it has its rewards – namely freedom. Today we talk about the ups and downs and the decisions you have to make – from business models to revenue streams, partnerships...
View ArticleGet More Leads, Customers And Profits With The Nuclear Chowder Marketing Method
Marketing isn't magic. Content marketing is old news. And sales letters with typos may convert better than perfect ones. In his book The Nuclear Chowder Marketing Method, Mike Brooks takes on marketing...
View ArticleWhen Should You Jump On A Marketing Trend?
Periscope, Meerkat and live streaming. It's the hot new marketing trend. But how do you know if it's right for you? That's what we tackle today as we share different perspectives with Ryan Hanley of...
View ArticleHow One Man Turned An Internet Marketing Fail Into Relationship Marketing...
From believing the promises of get-rich internet schemes to finding his passion in helping people, Wade Harman has made the mistakes so many have made, and ultimately experienced the success that comes...
View ArticlePivoting In Business: The Agony, The Ecstasy And The Oreos
Podcast engineer Chris Curran joins us to talk about pivoting in your business, whether you decide it's time to change or you're forced into one. We talk about how to know when it's time to pivot and...
View ArticleKnow When To Fold ‘Em: Recognizing The End Of The Road For Your Business
Today we talk to Geoff Livingston about two topics: the first is his experience publishing (and his transition from business to fiction, traditional publishing to self publishing) and the second is the...
View ArticleSuperhero Sarah The Rebel On Writing For Marvel’s Comic Universe. Plus: Legs,...
We talk to Sarah The Rebel, author of Marvel's Agent Carter: Season One Declassified and self described angry, feminist geek. She tells us about how she got started on her entrepreneurial journey and...
View ArticleFemtrepreneurship Or Femtrepreneurshit? On Women And Self-Inflicted Sexism.
We talk with Mojca Mars about whether the "femtrepreneur" movement is isolating and excluding women rather than promoting their interests. We take on common views and misconceptions about sexism and...
View ArticleFree Is A Four-Letter Word: Why It’s Worse For Business Than You Think
Today we talk about why free stuff is bad – not just for business people who spend a lot of time and energy on free products, webinars or consultations but for the people who get the free stuff, too....
View ArticleIn Which We Solve Sexism With Disembodied Heads. Plus, Mike Allton Dies.
Today we take on an article circulating on Facebook that talks about the prevalence of sexism, whether or not sexism is actually prevalent and if there's a difference between "real life" and social...
View ArticleBNI Live! Peek Into The Inner Workings Of A Real Networking Meeting
Today we record live from a BNI meeting at Tapeo restaurant in Hazlet New Jersey. It's just one of many chapters of this international networking group but it will give you a look at how meetings work,...
View ArticleGet Better! Improve Your Life And Business One Small Action At A Time
Instead of aiming to be the best, how about simply seeking "better"? We talk to Terry Lancaster about how to build good habits for business, fitness and life by taking small, simple actions every day....
View ArticleTea Time With Simpson & Vail: History, Brewing And The Entrepreneurial Journey
We talk with this family of tea importers and tea blend mixologists about how they got involved in the tea business, how to brew a great cup and how they get the word out about their products. The post...
View ArticleThe Power Of Being A Podcast Guest Plus Why And How To Mastermind
Being a podcast guest can help you generate leads but you need systems in place to make it an effective marketing tactic. We talk about what those are, then dive into masterminds, how they can help...
View ArticleYour Brand Is More Than Your Logo: On Messaging, Consistency And Your “Why”
Craig McBreen joins us to talk about what branding is, how your personal brand and business brand intersect and what you need to think about as you develop a brand. The post Your Brand Is More Than...
View ArticleHow Do You Make A Niche Business Succeed?
Kate Ahl built a business around being a Pinterest expert for bloggers. We talk about how she started her business and built a loyal customer base, what it takes to succeed in a busy niche and whether...
View ArticleWarfare Plugins: Saving The World One Share At A Time. A Chat With Dustin...
When no social sharing plugin met their needs, 3 men set out to develop their own and Warfare Plugins was born. This is how they built a social plugin that beats out the rest when it comes to beauty...
View ArticleThe Creative Process Is Not All Rainbows And Unicorns
There’s a process behind creativity, and work, too. Today we talk with a filmmaker and author about how he starts (and finishes!) creative projects, plus more on marketing and building a fan base. The...
View ArticleIan Anderson Gray On The Business And Personal Sides Of Conference Speaking
If you want to be a conference speaker Ian shares insights into the benefits, challenges and drawbacks. He talks about why he decided to speak, why nerves are a good thing and how you may not know you...
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