Buffoons Need Friends Too And Other Content Marketing Realities
Today we talk to Ryan Hanley about content marketing and learn: why is content marketing "sold wrong"? How do you build a super fan base? Is there too much content out there? How can small companies...
View ArticlePit Bulls, Pie And Storytelling For Business
What does it mean to tell the story of your business? Some of it is about the written word and the right visuals. Some is about your passion. Some is about sharing and getting it out into the world....
View ArticleThe Key To Successful Marketing: Happy Customers And… Stickers!
What trumps social networks and Facebook ads and landing pages and copywriting when it comes to marketing? Focusing exclusively on making happy customers. Sticker Mule's Anthony Thomas talks about how...
View ArticleAre You Networking Wrong? How To Be Interesting, Build Relationships And Earn...
Did you know… that your networking group is your sales force? Today we talk about what networking is (both formal and casual) how to do it well, what mistakes to avoid, what makes a good group, a good...
View ArticleNumbers Can Be Fun! Learn To Love And Manage Your Business Finances
Small business owners make a lot of financial mistakes, from not recording expenses to not tracking time to under pricing and more. Today we talk to Numbers Whisperer Nicole Fende about how to approach...
View ArticleGoogle Aliens, Conspiracies And The Truth About SEO
Backlinks, branding, competing with big brands and more… that's what we talk about with Mark Traphagen of Stone temple Consulting, who spends time "failing so you don't have to." The post Google...
View ArticleThe Entrepreneurial Journey: It Sucks, But It’s Awesome, Too
Being an entrepreneur is hard but it has its rewards – namely freedom. Today we talk about the ups and downs and the decisions you have to make – from business models to revenue streams, partnerships...
View ArticleGet More Leads, Customers And Profits With The Nuclear Chowder Marketing Method
Marketing isn't magic. Content marketing is old news. And sales letters with typos may convert better than perfect ones. In his book The Nuclear Chowder Marketing Method, Mike Brooks takes on marketing...
View ArticleWhen Should You Jump On A Marketing Trend?
Periscope, Meerkat and live streaming. It's the hot new marketing trend. But how do you know if it's right for you? That's what we tackle today as we share different perspectives with Ryan Hanley of...
View ArticleHow One Man Turned An Internet Marketing Fail Into Relationship Marketing...
From believing the promises of get-rich internet schemes to finding his passion in helping people, Wade Harman has made the mistakes so many have made, and ultimately experienced the success that comes...
View ArticlePivoting In Business: The Agony, The Ecstasy And The Oreos
Podcast engineer Chris Curran joins us to talk about pivoting in your business, whether you decide it's time to change or you're forced into one. We talk about how to know when it's time to pivot and...
View ArticleKnow When To Fold ‘Em: Recognizing The End Of The Road For Your Business
Today we talk to Geoff Livingston about two topics: the first is his experience publishing (and his transition from business to fiction, traditional publishing to self publishing) and the second is the...
View ArticleSuperhero Sarah The Rebel On Writing For Marvel’s Comic Universe. Plus: Legs,...
We talk to Sarah The Rebel, author of Marvel's Agent Carter: Season One Declassified and self described angry, feminist geek. She tells us about how she got started on her entrepreneurial journey and...
View ArticleFemtrepreneurship Or Femtrepreneurshit? On Women And Self-Inflicted Sexism.
We talk with Mojca Mars about whether the "femtrepreneur" movement is isolating and excluding women rather than promoting their interests. We take on common views and misconceptions about sexism and...
View ArticleFree Is A Four-Letter Word: Why It’s Worse For Business Than You Think
Today we talk about why free stuff is bad – not just for business people who spend a lot of time and energy on free products, webinars or consultations but for the people who get the free stuff, too....
View ArticleIn Which We Solve Sexism With Disembodied Heads. Plus, Mike Allton Dies.
Today we take on an article circulating on Facebook that talks about the prevalence of sexism, whether or not sexism is actually prevalent and if there's a difference between "real life" and social...
View ArticleBNI Live! Peek Into The Inner Workings Of A Real Networking Meeting
Today we record live from a BNI meeting at Tapeo restaurant in Hazlet New Jersey. It's just one of many chapters of this international networking group but it will give you a look at how meetings work,...
View ArticleGet Better! Improve Your Life And Business One Small Action At A Time
Instead of aiming to be the best, how about simply seeking "better"? We talk to Terry Lancaster about how to build good habits for business, fitness and life by taking small, simple actions every day....
View ArticleTea Time With Simpson & Vail: History, Brewing And The Entrepreneurial Journey
We talk with this family of tea importers and tea blend mixologists about how they got involved in the tea business, how to brew a great cup and how they get the word out about their products. The post...
View ArticleThe Power Of Being A Podcast Guest Plus Why And How To Mastermind
Being a podcast guest can help you generate leads but you need systems in place to make it an effective marketing tactic. We talk about what those are, then dive into masterminds, how they can help...
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